CLIENT
Perennial Strategy (formerly Brew Advisers)
DISCIPLINES
Brand Identity, Digital Design, Print Design
ROLE
Graphic Designer
agency
Studio DAD
creating solutions THAT WILL LAST
Perennial is a social impact strategy firm that works with companies to help them discover and fulfill their purpose. They reached out to Studio DAD to help with a full rebrand, from naming to execution. As the name suggests, Perennial is all about creating long-lasting strategies that won't fade with the seasons. It was important to incorporate this concept into the visuals.
Connect the dots
Perennial has a unique approach to their work, so their logo needed to stand out from the rest, which led us to a script wordmark. We centered the concept around connections. The connectedness of the letterforms underlines their brand mission: Perennial connects their clients to specialized, long-lasting solutions. We carried this concept through the rest of the visual design, letting the connecting lines drive layouts.
